Advertising is a racket...its constructive contribution to humanity is exactly minus zero.
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
Now that I'm a client, I understand what a jerk I was.
Early to bed, early to rise, work like hell, and advertise.
However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
An advertising agency is 85 percent confusion and 15 percent commission.
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
In advertising, not to be different is virtual suicide.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
How big can we get before we get bad?
My real talent was for losing clients.
Promise, large promise, is the soul of an advertisement.