Rosser Reeves

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Rosser Reeves campaigns quote

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Rosser Reeves has a number of quotes about campaigns which you can read on the author's page. Among the interests of this american businessman are:

  1. product
  2. different
  3. interesting
  4. wear
  5. unless

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