Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.— Beth Comstock
The most tempting Beth Comstock quotes that are life-changing and eye-opening
You can't sell anything if you can't tell anything.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Know thyself. Know the customer. Innovate.
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
Business model innovation is constant in this economy.
You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
We seek to be as nimble as a startup.
Marketing is about innovation.
Be where the world is going.
Mind share before market share.
In big companies projects have to scale and Lean Startup help us to do it
B2B does not mean boring marketing.
Our job is to understand where the market is heading and translate that into practical action.
An idea doesn't count if you can't use it
Some dream in color. We dream in scale.
There is always room in our budget for a little experimentation.
The more passionate that someone is about something, the more you have to listen to them.