1. 10

    Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

  2. 9

    With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

  3. 8

    But right now we have an advantage of being the number one in music.

  4. 7

    Ask yourself: given everything you have to do, is there a way that we can make this better?

  5. 6

    No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

  6. 5

    I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.

  7. 4

    I was born in Sweden, and in Sweden we are known for the piracy services.

  8. 3

    The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

  9. 2

    There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

  10. 1

    I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic.

  11. Last Update: 4 December 2022

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