What are the TOP 10 advertising quotes by David Ogilvy?

  1. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

  2. What you say in advertising is more important than how you say it.

  3. I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

  4. Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  5. Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

  6. I do not regard advertising as entertainment or an art form, but as a medium of information.

  7. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  8. The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  9. Advertising is only evil when it advertises evil things.

  10. It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

More Top 10 David Ogilvy lists

Loading ...