It's not always easy to do what's not popular, but that's where you make your money. Buy stocks that look bad to less careful investors and hang on until their real value is recognized.

— John Neff

The most simplistic John Neff quotes that will activate your desire to change

Buy on the cannons and sell on the trumpets.


I don't want a lot of good investments; I want a few outstanding ones.


An awful lot of people keep a stock too long because it gives them warm fuzzies – particularly when a contrarian stance has been vindicated. If they sell it, they lose bragging rights.


I don't read, much less follow, the valuations or predictions. I study the numbers.


Investment success does not require glamour stocks or bull markets.


I've never bought a stock unless, in my view, it was on sale.


The baskets start at $25 and] the sky's the limit, I've done baskets worth hundreds of dollars. At that price, they are putting in luxury items.


Successful stocks don't tell you when to sell.

When you feel like bragging, it's probably time to sell.