What are the TOP 10 advertising quotes by Leo Burnett?


Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.


Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.


I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.


The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.




If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.


I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.


The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.


A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.


I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.


Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'



MORE
Top 10 quotes by Leo Burnett
More quotes about advertising
More quotes by Leo Burnett

Quote
Loading ...