What is the most famous quote by Phil Dusenberry ?

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

— Phil Dusenberry

The most vibrant Phil Dusenberry quotes that may be undiscovered and unusual

Following is a list of the best Phil Dusenberry quotes, including various Phil Dusenberry inspirational quotes, and other famous sayings by Phil Dusenberry.

A brand is nothing but an expression of the consumer’s loyalty and trust.

Phil Dusenberry
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In the advertising business, a good idea can inspire a great commercial.

But a good insight can fuel a thousand ideas, a thousand commercials.

Phil Dusenberry
7

Consumers know precisely what's wrong with advertising.

Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

Phil Dusenberry
5

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Phil Dusenberry
2

Who is Phil Dusenberry?

Phil Dusenberry is a American advertising executive
Nationality American
Born April 28, 1936
Quotes 6 sayings

The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.

Phil Dusenberry
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