Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.— Simon Mainwaring
The most vibrant Simon Mainwaring quotes that are new and everybody is talking about
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Make the customer the hero of your brand's story.
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.
How well you tell your story determines how well your customers tell your story.
The false separation between living and giving must end.
Technology is teaching us to be human again.
The future of profit is purpose.
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
Social media is not an end in itself. It's just another tool to reach people.