1. 10

    Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

    16
  2. 9

    If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

    18
  3. 8

    It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

    18
  4. 7

    Word of mouth is the best medium of all.

    18
  5. 6

    Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

    18
  6. 5

    An idea can turn to dust or magic, depending on the talent that rubs against it.

    19
  7. 4

    We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

    19
  8. 3

    Nobody counts the number of ads you run; they just remember the impression you make.

    19
  9. 2

    If your advertising goes unnoticed, everything else is academic!

    20
  10. 1

    In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

    79
  11. Last Update: 3 October 2022

View the rest 57 William Bernbach sayings