The Americans who are the most efficient people on earth.
..have invented so wide a range of pithy and hackneyed phrases that they can carry on a...conversation without giving a moment's reflection to what they are saying and so leave their minds free to consider more important matters of big business and fornication.
No one can write a best seller by trying to.
He must write with complete sincerity; the clich?s that make you laugh, the hackneyed characters, the well-worn situations, the commonplace story that excites your derision, seem neither hackneyed, well worn nor commonplace to him. The conclusion is obvious: you cannot write anything that will convince unless you are yourself convinced. The best seller sells because he writes with his heart's blood.