It is something we have always excelled at and prided ourselves at - the excellences of our stage performance.
Here's how I work: It's 2013, and most marketers are operating like it's 2009.
I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.
I'm a shepherd, not a sheep, and I've always prided myself on being a leader and not a follower.