I don't know why no one ever thought to paste a label on the toilet-tissue spindle giving 1-2-3 directions for replacing the tissue on it. Then everyone in the house would know what Mama knows.
— Erma Bombeck

The culmination of all of that was the decision to start a company, which became Lotus, to do a product, which became 1-2-3. By the time I reached that point it had been four years, and it felt like a lifetime, but really it was kind of evolutionary.
— Mitch Kapor