Nobody has ever built a brand by imitating somebody else's advertising.— David Ogilvy
Provocative Advertisement Negative quotations
Jazz is the most fun you can have with your clothes on.
An anti-something movement displays a purely negative attitude.
It has no chance whatever to succeed. Its passionate diatribes virtually advertise the program they attack. People must fight for something that they want to achieve, not simply reject an evil, however bad it may be.
Nobody has ever, ever, in the history of politics received the kind of negative advertising that I have. Record, record. By the way mostly false, I wouldn't say 100 percent but about 90 percent. Mostly false, vicious, horrible.
[Two of the most unpopular presidential candidates selected by the two parties in history] indicates that there is a lot of cynicism out there. It indicates that the corrosive nature of everything from talk radio to fake news to negative advertising has made people lack confidence in a lot of our existing institutions.
I think that the best approach would be if the American people ever insist that we cut down on the massive amounts of money that moves into the campaigns from special interest groups, and if we resist publicly by saying "No more negative advertisements that destroy the reputations of one's opponents." In the meantime, just don't pay any attention to negative ads, if you can avoid them, and try to focus on the issues.
Unfortunately, every American citizen takes the same position.
.. that we don’t like negative advertisements. But they work! And, as you see, many a candidate has prevailed by tearing down the reputation of an opponent in a more advantageous position.
The votes elected officials make should be based on the best interests of the American people, not the fear of retribution when shadowy groups spend millions of dollars on negative advertisements.
It's great when you can bait and switch people - and I don't mean that in a negative way, I mean that in truth. If we were advertising this movie as a very serious indictment about the hunt for war criminals, and it's a very dark drama, it would probably get great reviews, but people would stay away from it because no one wants to be lectured.
With this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.
Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well.
The congresspersons who are co-sponsoring the bill are being beat up in their districts with negative advertising. We need to go to them and say we understand; we're here to help and on your side.
Advertising is what you do when you can't go see somebody. That's all it is.
One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.