Do not judge by appearances; a rich heart may be under a poor coat.
— Scottish Proverbs

We are what we pretend to be, so we must be careful about what we pretend to be.
Kurt Vonnegut appearances quote

Political language... is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.
— George Orwell

Be not deceived with the first appearance of things, for show is not substance.
— English Proverbs

If one wishes to become rich they must appear rich.
— appearances quotation by Oliver Goldsmith