Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? “No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.'
— Stephen Beaumont
Perspective Brand Loyalty quotations
I'll tell you why I like the cigarette business.
It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty.
A brand is nothing but an expression of the consumer’s loyalty and trust.
I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop.
The incidence of violent brand-loyalty to one's own current dogma has risen.
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
The recipe for success . . . customers will get what they want, when they want it . . . you will see more revenue, greater brand loyalty, real relationships, and a competitive edge.
We have to be alert to the way brands behave and misbehave.
We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
Branding is not merely about differentiating products;
it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
Patriotism is merely deeply-rooted government brand loyalty.
We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
Organizations aren't loyal; they can't be. They have to be nimble, they have to change. That means everybody in every organization will have one eye on his or her own brand, and the other eye on the organization of which he or she is a part. And the first loyalty - self-loyalty - is becoming more and more dominant, simply as a survival strategy. I'm in no way blaming anyone here; this is just simply a fact of life.
What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
I met with Martha and Sharon to see if there are any opportunities in syndication. My vision says her customers and fans are still loyal to her. I don't think the Martha Stewart brand loyalty has changed.
You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.