To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.
— Aliko Dangote
Perspective Building A Brand quotations
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
The central problem of brand-building is getting a complex organization to execute a simple idea.
I'm tryin' to build myself bigger than just Ace Hood, I'm tryin' to build myself as a bigger brand - open up clothing lines, colognes.
A great brand is a story that's never completely told.
A great brand is a story that never stops unfolding.
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Step off the road. Build yourself a brand new path.
If you can build a powerful brand, you will have a powerful marketing program.
If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.
Making promises and keeping them is a great way to build a brand.
The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
Competition is a great thing and critically important in any industry.
I respect the companies that build their brand through innovation/great product, packaging, sharp marketing and clever ideas.
Think about what people are doing on Facebook today.
They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
The class focuses intensely on making people more comfortable with doing a wider range of things - such as networking, self-promotion, building their own personal brand, cleverly acquiring resources, getting known - that they may have been less comfortable with before.
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.
The managers of the big brands have a very clear responsibility.
It's attracting and keeping talented people in order to sustain and build the trustworthiness of that brand. There is no clearer objective in the economy. Your economic success depends on expanding and building your economies of trustworthiness.
I see what other people do and what songwriters don't.
They don't get out and take care of themselves. Producers turn themselves into a massive brand. Songwriters tend to be under someone else's umbrella. If you're building your own legacy, it can't be under an umbrella.
And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Even if we give parents all the information they need and we improve school meals and build brand new supermarkets on every corner, none of that matters if when families step into a restaurant, they can't make a healthy choice.
The more success I have with track and field the bigger my brand is.
So I would say I'm more of a brand now, trying to build for the future.
The real barrier (to building a brand) is the human mind.
It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
Instead of thinking about building up my image or building up my brand or building up my career, I've turned it and taken the approach of focusing on what I can give instead of what I can get. It's been a very enjoyable process for me. That's more of a heart position that I've taken. It's been one of the greatest things I've ever done.
I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which I think is really true it's like building coral, you don't see it happening it's just little little little and when you step back you think wow.
I look at a mentor of mine like Ryan Seacrest and the incredible amount of equity he's been able to bring to the broadcasting arena, and the branding and the world that he's been able to build around himself.
The goal here is to build a brand around social relevance in media (with his Participant Productions company).
"As Colorado attempts to build its brand as a healthy state, marijuana "dilutes what you're trying to do."
When I started Netscape I was brand new out of college and all the aspects of building a business, like balance sheets and hiring people, were new to me.
I don't think so, in that Virgin is already a global brand.
Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Social media allows you to network, collaborate, and share your work with others. Building a solid network via social is the most valuable thing you can do for your business or personal brand.
It is not easy to build a great brand.
It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.