Give them quality. That's the best kind of advertising.— Milton S. Hershey
Viral Business Advertising quotations
One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.
The Church says: the body is a sin. Science says: the body is a machine. Advertising says: The body is a business. The Body says: I am a fiesta.
Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on creating hungers which its wares never satisfy, and thus it adds to the frustrations and broken minds of our times.
You can fool all the people all the time if the advertising is right and the budget is big enough.
It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.
Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.
Advertising in the final analysis should be news. If it is not news it is worthless.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
There's no such thing as bad publicity.
Golf is the most fun you can have with out taking your clothes off.
Advertising is the ability to sense, interpret.
.. to put the very heart throbs of a business into type, paper and ink.
Sex is the most fun you can have without smiling.
Nobody who bought a drill actually wanted a drill.
They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
At the end of every day, having a clientele that speaks well of you, that's the largest source of business. I don't care what kind of business you're in. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.
Stopping advertising to save money is like stopping your watch to save time.
Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.
In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.
An idea can turn to dust or magic, depending on the talent that rubs against it.
The cure for Apple is not cost-cutting.
The cure for Apple is to innovate its way out of its current predicament.
I've never found a client's business problem that could be solved solely through advertising.
Rules are what the artist breaks; the memorable never emerged from a formula.
All of us who professionally use the mass media are the shapers of society.
We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!
The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.
Do not address your readers as though they were gathered together in a stadium.
When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
There's a subterranean impetus towards pornography so powerful that half the business world is juiced by the sort of half sex that one finds in advertisements.
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
In the advertising business, a good idea can inspire a great commercial.
But a good insight can fuel a thousand ideas, a thousand commercials.
Content is anything that adds value to the reader's life.
Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.