Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.
— Victor Papanek
Delighting Buyer quotations
Baptism separates the tire kickers from the car buyers.
Uncertainty is the friend of the buyer of long term values.
Why should antitrust laws be used to block mergers that the market, by the existence of willing buyers and sellers, shows to be desirable?
Equal interchange of goods and service between buyer and seller is the keynote of tomorrow's business world when the vision of the modern business man awakens him to the wisdom of writing that policy into his code of ethics.
Now it's easy for someone to set up a storefront and reach the entire world in very modest ways. So these technologies that we thought would dis-intermediate traditional sellers gave more people the tools to be sellers. It also changed the balance of power between sellers and buyers.
A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign.
You are telling buyers you are a distressed seller.
Big business, for all its lobbying, is often put in line by investigative reporting, public scandals and multi-million-dollar judgments in court against those who put products on the market that are dangerous to their buyers.
During the early 1960s, I decided to supplement research support for quantitative economic studies at Pennsylvania by selling econometric forecasts to private and public sector buyers.
During the early 1960s, I decided to supplement research support for quantitative economic studies at Pennsylvania by selling econometric forecasts to private and public sector buyers.
Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
What makes eBay successful.. the real value and the real power at eBay is the community. It's the buyers and sellers coming together and forming a marketplace.
Good merchandise, even hidden, soon finds buyers.
You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.
The sources of deflation are not a mystery.
Deflation is in almost all cases a side effect of a collapse of aggregate demand.. a drop in spending so severe that producers must cut prices on an ongoing basis in order to find buyers.
Ads are planned and written with some utterly wrong conception.
They are written to please the seller. The interests of the buyer are forgotten.
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
The world's greatest need . . . is mutual confidence. No human being ever knows all the secrets of another's heart. Yet there is enough confidence between mother and child, husband and wife, buyer and seller . . . to make social life a practical possibility. Confidence may be risky, but it is nothing like so risky as mistrust.
If you are a dreamer come in If you are a dreamer a wisher a liar A hoper a pray-er a magic-bean-buyer If youre a pretender com sit by my fire For we have some flax golden tales to spin Come in! Come in!
If an asset has cash flow or the likelihood of cash flow in the near term and is not purely dependment on what a future buyer might pay, then it's an investment. If an asset's value is totally dependent on the amount a future buyer might pay, then its purchase is speculation.
In a game there are winners and losers.
But a business deal is always advantageous for both parties. If both the buyer and the seller were not to consider the transaction as the most advantageous action they could choose under the prevailing conditions, they would not enter into the deal.
Help for first time buyers and other housing market measures will be welcome.
The purchase of a bargain issue presupposes that the market's current appraisal is wrong, or at least that the buyer's idea of value is more likely to be right than the market's. In this process the investor sets his judgement against that of the market. To some this may seem arrogant or foolhardy.
Potential home buyers have a two-step decision process.
First, they determine whether they can afford to make a purchase - does their income safely cover their mortgage payment? Then they determine whether owning is a better financial choice than renting - are the costs of owning a home lower than the cost of renting it?
There are more fools among buyers than among sellers.
You must buy on the way down. There is far more volume on the way down than on the way back up, and far less competition among buyers. It is almost always better to be too early than too late, but you must be prepared for price markdowns on what you buy.
A whopping 89 percent of buyers start their home search online.
How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.
It is a myth that art has to be sold.
It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.
Cars, toys, aspirin, meat, toasters, water - nearly every product sold has passed basic safety regulations well in advance of being marketed and sold. But consumer credit is a kind of buyer-beware, wild west. That is partly the result of history.
Not too far away from now - in the next 6-7 years - 75 million Americans will be retail buyers of healthcare. And they'll come to the marketplace with their own money and either a subsidy from their employer or a subsidy from their government. And it doesn't much matter - they'll be spending their money.
The Internet will help achieve "friction free capitalism" by putting buyer and seller in direct contact and providing more information to both about each other.
Every individual is a potential gold buyer, although he may not need the gold.
It may be added to the store of personal wealth, and passed from generation to generation as an object of family wealth. There is no other economic good as marketable as gold.
And old Dave, he'd go up to his room, y'understand, put on his green velvet slippers - I'll never forget - and pick up his phone and call the buyers, and without leaving his room, at the age of eighty-four, he made his living. And when I saw that, I realized that selling was the greatest career a man could want.
Information costs are reduced by the existence of large numbers of buyers and sellers. Under these conditions, prices embody the same information that would require large search costs by individual buyers and sellers in the absence of an organized market.
Salesmanship consists of transferring a conviction by a seller to a buyer.