There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.— Philip Kotler
Most Powerful Direct Marketing quotations
Their final objective toward which all their deceit is directed is to capture political power so that, using the power of the state and the power of the market simultaneously, they may keep the common man in eternal subjection.
When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something.
The stock market is the story of cycles and of the human behavior that is responsible for overreactions in both directions.
Since the market tends to go in the opposite direction of what the majority of people think, I would say 95% of all these people you hear on TV shows are giving you their personal opinion. And personal opinions are almost always worthless … facts and markets are far more reliable.
Marketing is the set of human activities directed at facilitating and consummating exchanges.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Stop trying to predict the direction of the stock market, the economy or elections.
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
Nobody can predict interest rates, the future direction of the economy or the stock market. Dismiss all such forecasts and concentrate on what's actually happening to the companies in which you've invested
I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.
Of all the entrepreneurial opportunities available today, one of the most important is direct selling, also called network marketing.
One should never direct people towards happiness, because happiness too is an idol of the market-place. One should direct them towards mutual affection. A beast gnawing at its prey can be happy too, but only human beings can feel affection for each other, and this is the highest achievement they can aspire to.
There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Principles-and I have in mind such principles as states' rights or national sovereignty or the free market or pacifism-have a way of drying up while the sap of life goes flowing in another direction.
Avon invented the concept of direct marketing and direct selling beauty.
And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
The market steers the capitalistic economy.
It directs each individual's activities into those channels in which he best serves the wants of his fellow-men. The market alone puts the whole social system of private ownership of the means of production and free enterprise in order and provides it with sense and meaning.
We need new proactive policies that focus directly on how authorities in the public and private sphere can blend economic and social policies with an enabling environment for private initiative to create market opportunities for Decent Work.
Mistakes, scandals, and failures no longer signal catastrophe.
The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The ''marketing'' immunity of governments is similar to that of the major brands of washing powder.
Although the Internet makes it seem as if you have a direct connection to the securities market, you don't. Lines may clog; systems may break; orders may back-up.
It's important that public funds be spent in research directions that are pushing market frontiers rather than working in existing areas. This means funding research not only on drugs but also on areas like life-style changes, even if the profit potential is lower for Big Pharma as you cannot sell that change as you can sell a medicine.
Marketing today is much more like sailing than driving.
Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather
I have had the good fortune to see how my articles have directly benefited some farmers and helped build markets for their products in a way that preserves land from development. That makes me a hopeless optimist.
The challenge as we saw in the Nigerian project was to restructure the economy decisively in the direction of a modern free market as an appropriate environment for cultivation of freedom and democracy and the natural emergence of a new social order.
Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.
The direction of all economic affairs is in the market society a task of the entrepreneurs. Theirs is the control of production. They are at the helm and steer the ship. A superficial observer would believe that they are supreme. But they are not. They are bound to obey unconditionally the captain's orders.
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
This is a business, the direct selling, that bizarrely works best when times are bad.
I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
In Aleppo, Mr. Putin has directed his military to conduct a devastating campaign. He's targeted schools, markets. It's resulted in the death of thousands of civilians. This is not the first time Mr. Putin is involved in campaigns of this kind.
Trump provides a more direct and arrogant persona that produces the ugliness of a society ruled entirely by finance capital and savage market values, one that prides itself on the denigration of others as well as of justice, passion, and equality.
I think harmonious relations with the U.
S. would be very good for us from the economical point of view, more than in any other field, because all our industry has been established by the U.S. and primary products and repair parts that we have to make with much difficulty or to bring from other areas could come directly. And besides, sugar, which traditionally we had the American market is also near.
If you have money draining out of the public equity markets, that inevitably affects the private equity market. They cannot exist going in different directions because somehow that will rent the fabric of the universe. It's just not permitted that that happens. Obviously there can be anomalies for brief periods of time but it just can't happen forever.