If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
— Adrian Frutiger
Pioneering Good Reader quotations
The beauty of literature is you allow readers to see things through other peoples eyes. All good books do this.

Great literature should do some good to the reader: must quicken his perception though dull, and sharpen his discrimination though blunt, and mellow the rawness of his personal opinions.

An unread book does nobody any good. Stories happen in the mind of a reader, not among symbols printed on a page.
What you're trying to do when you write is to crowd the reader out of his own space and occupy it with yours, in a good cause. You're trying to take over his sensibility and deliver an experience that moves from mere information.
One of the saddest days of my life was when my mother told me Superman did not exist. I was like what do you mean he's not real. And she thought I was crying because it’s like Santa Claus is not real and I was crying because there was no one coming with enough power to save us.

Type design moves at the pace of the most conservative reader.
The good type-designer therefore realizes that, for a new font to be successful, it has to be so good that only very few recognize its novelty.
The fluent reader sounds good, is easy to listen to, and reads with enough expression to help the listener understand and enjoy the material.
What I try to do is write a story about a detective rather than a detective story. Keeping the reader fooled until the last, possible moment is a good trick and I usually try to play it, but I can't attach more than secondary importance to it. The puzzle isn't so interesting to me as the behavior of the detective attacking it.

We live but for a short time, we see but very little, and we know almost nothing; so, at least, let's do some dreaming. Have yourself a very good Sunday, my dear readers.
I believe that good questions are more important than answers, and the best children's books ask questions, and make the readers ask questions. And every new question is going to disturb someone's universe.
If poets often commit suicide, it is not because their poems are bad but because they are good. Whoever heard of a bad poet committing suicide? The reader is only a little better off. The exhilaration of a good poem lasts twenty minutes, an hour at most. Unlike the scientist, the artist has reentry problems that are frequent and catastrophic.

A cop told me, a long time ago, that there’s no substitute for knowing what you’re doing. Most of us scribblers do not. The ones that’re any good are aware of this. The rest write silly stuff. The trouble is this: The readers know it.
a good writer should draw the reader in by starting in the middle of the story with a hook, then go back and fill in what happened before the hook. Once you have the reader hooked, you can write whatever you want as you slowly reel them in.
The writer does the most good who gives his reader the most knowledge and takes from him the least time.
I happen to think that a book is of extraordinary value if it gives the reader nothing more than a smile or two. It's perfectly okay to take a book, read it, have a good time, giggle and laugh - and turn off the TV. I love that.
I want my readers to feel, to think, sometimes to laugh.
But most of all I want them to enjoy a good read.
Whatever I'm doing, I try to write well.
I try to give the reader a nice, clean well-written surface, where the writing is transparent. It probably takes me longer to write things, but it's very important to me that the writing itself be good.

Happy are you, reader, if you do not belong to this sex to which all good is forbidden.
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
My definition of good literature is that which can be read by an educated reader, and reread with increased pleasure.

The good, the admirable reader identifies himself not with the boy or the girl in the book, but with the mind that conceived and composed that book.
If you find that the reader of popular romances--however uneducated a reader, however bad the romances--goes back to his old favourites again and again, then you have pretty good evidence that they are to him a sort of poetry.
The writer trusts nothing she writes-it should be too reckless and alive for that, it should be beautiful and menacing and slightly out of control. . . . Good writing . . . explodes in the reader's face. Whenever the writer writes, it's always three or four or five o'clock in the morning in her head.

There is no reader so parochial as the one who reads none but this morning's books. Books are not rolls, to be devoured only when they are hot and fresh. A good book retains its interior heat and will warm a generation yet unborn.
All right I think we've been down here in the dark long enough.
There's a whole other world upstairs. Take my hand Constant Reader and I'll be happy to lead you back into the sunshine. I'm happy to go there because I believe most people are essentially good. I know that I am. It's you I'm not entirely sure of.
Naturally I drew register a little exaggerated, in order to create something new in the sense of a sublime literature that sings of despair only in order to oppress the reader, and make him desire the good as the remedy.

Tis the good reader that makes the good book.
From early on there were two things that filled my life - music and storytelling, both of them provoked by my father. He was a jazz pianist and also a very good storyteller, an avid reader. He passed both those interests on to me.
I cook a little bit. I make a Hungarian dish called chicken paprikash that's out of this world. I'll give a heads-up to all of your readers that it doesn't have to be between Thai and Mexican every night. Toss some Hungarian in every once in a while. You will not be sorry. Good, solid peasant food.

I think I'm a very good reader of poetry, but obviously, like everybody, I have a set of criteria for reading poems, and I'm not shy about presenting them, so if people ask for my critical response to a poem, I tell them what works and why, and what doesn't work and why.
Naturally I drew register a little exaggerated, in order to create something new in the sense of a sublime literature that sings of despair only in order to oppress the reader, and make him desire the good as the remedy.
Though I am not an avid reader but I like romantic books.
Love is a good thing. At times in love, there are disappointments…one must not keep expectations. I like to be positive in love. I believe in happy endings.
Reading is a basic tool in the living of a good life.
People who were more concerned with themselves and looking good to their readers then they were with the characters sacrificed a series for the sake of a story.