Give them quality. That's the best kind of advertising.— Milton S. Hershey
Eye-opening Great Marketing quotations
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Good companies will meet needs; great companies will create markets.
The great virtue of a free market system is that it does not care what color people are; it does not care what their religion is; it only cares whether they can produce something you want to buy. It is the most effective system we have discovered to enable people who hate one another to deal with one another and help one another.
Because the sad fact is that the Enron Corporation and others manipulated with unfortunately great effect the energy market in the West Coast starting in 2000.
If you do what you've always done, you'll get what you've always gotten.
Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.
Stock prices have reached what looks like a permanently high plateau.
I do not feel there will be soon if ever a 50 or 60 point break from present levels, such as (bears) have predicted. I expect to see the stock market a good deal higher within a few months.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Art is not an investment. Art is something you buy because you are financially solvent enough to give yourself a pleasure of living with great works rather than having to just see them in museums. People who are buying art at the top of the market as an investment are foolish.
It's a market economy. Apparently the demand for great coaches exceeds the supply, so of course the price of good coaches is going to be high.
You can't sell anything if you can't tell anything.
Great cooking is about being inspired by the simple things around you - fresh markets, various spices. It doesn't necessarily have to look fancy.
You must make the product interesting, not just make the ad different.
Advertising in the final analysis should be news. If it is not news it is worthless.
[A] great embarrassing fact… haunts all attempts to represent the market as the highest form of human freedom: that historically, impersonal, commercial markets originate in theft.
If you're a good marketing person, you have to be a little crazy.
Good marketers see consumers as complete human beings with all the dimensions real people have.
There were a lot of times where there was a great deal of fodder recorded and played, because there was a market for it - just as there is today. And there were more bad bands than there were good bands - I think that should always be remembered.
There is nothing more common than unsuccessful men with talent.
motivation alone is not enough.if you have an idiot and you motivate him,now you have a motivated idiot.
Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
The intelligent investor should recognize that market panics can create great prices for good companies and good prices for great companies.
The stock market is filled with individuals who know the price of everything, but the value of nothing.
Stopping advertising to save money is like stopping your watch to save time.
When the product is right, you don't have to be a great marketer.
When I started out in the early 1930s, there were a great many magazines that published short stories. Unfortunately, the short-story market has dwindled to almost nothing.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
The end of the decline of the Stock Market will probably not be long, only a few more days at most.
A stock market decline is as routine as a January blizzard in Colorado.
If you're prepared, it can't hurt you. A decline is a great opportunity to pick up the bargains left behind by investors who are fleeing the storm in panic.
I caught hold of the great bull market in soybeans in 1977.
I had no idea what I was doing, incidentally.