quote by Richard Branson

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

— Richard Branson

Mind-blowing Idealised quotations

The world is full of people whose notion of a satisfactory future is, in fact, a return to an idealised past.

I think that if you idealise someone for so long, they can only disappoint and I wouldn't want to be disappointed by those people.

Tea with us became more than an idealisation of the form of drinking;

it is a religion of the art of life. The beverage grew to be an excuse for the worship of purity and refinement, a sacred function at which the host and guest joined to produce for that occasion the utmost beatitude of the mundane.

Our historic imagination is at best slightly developed.

We generalise and idealise the past egregiously. We set up little toys to stand as symbols for centuries and the complicated lives of countless individuals.

Chilvalry's essential function, Maurice Keen has written, is always to hold up an idealised image of armed conflict in defiance of the harsh realities of actual warfare. By definition, chivalry also reaffirms the paramount importance of custom, hierarchy and inherited rank.

When you bring an idealised relationship down to the level of an ordinary one it isn't necessarily the ordinary one that suffers'.

What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices.

The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealised past.

There are many critics who have an idealised version of where my strengths lie.

Well, I've had a lot of different experiences in music over the years.

And not everything you do can satisfy everybody's idealised version of you.

I always like to remain a fan, put it that way: and I like to hold the idealised version of what these artists are like. Greed is one of those components of human nature that's inherent in everyone, and sometimes it is an unpleasant thing to engage in.

It might be said that a great unstated reason for travel is to find places that exemplify where one has been happiest. Looking for idealised versions of home-indeed, looking for the perfect memory.

It's only too easy to idealise a mother's job.

We know well that every job has its frustrations and its boring routines and its times of being the last thing anyone would choose to do. Well, why shouldn't the care of babies and children be thought of that way too?

It’s irrelevant to me what young Singaporeans think of me.

What they think of me after I’m dead and gone in one generation will be determined by researchers who do PhDs on me, right? So there will be a lot of revisionism. As people revised Stalin, Brezhnev and one day now Yeltsin, and later on Putin. I’ve lived long enough to know that you may be idealised in life and reviled after you’re dead.

Whether its Veep or Homeland or The West Wing - which is a more idealised version of democracy - people are fascinated by politics.

When I started writing, I did have some idealised notion of my dad as a writer.

But I have less and less of a literary rivalry with him as I've gone on. I certainly don't feel I need his approval, although maybe that's because I'm confident that I've got it.

If I'm not mistaken, Sigmund Freud said that in every idealisation there's an aggression. Depicting the Pope as a sort of Superman, a star, is offensive to me. The pope is a man who laughs, cries, sleeps calmly and has friends like everyone else. A normal person.