Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
— Philip Kotler
Killer Identifiable quotations
You never identify yourself with the shadows cast by your body, or with its reflection, or with the body you see in a dream or in your imagination. Therefore you should not identify yourself with this living body either.
My faith is not identified by my title.
My faith is identified by how I live. Wearing the uniform is not the same as playing the game.
The kids from the streets don't want preaching or messages.
They want what they can identify with. They want to hear about the reality of their situation, not fairy tales. They don't care if it's ugly; they just want reality.
Man up and settle down. The sooner a man can gain control, identify his wife, and be faithful to her, the more successful, and happy you will be in life. Being with one woman in a faithful relationship will cause you to be the happiest version of yourself.
It is learning how to stand alone, unpopular and sometimes reviled, and how to make common cause with those other identified as outside the structures, in order to define and seek a world in which we can all flourish. It is learning how to take our differences and make the strengths. For the master's tools will never dismantle the master's house.
It would've cost less, and left the previous owners with nothing, to go into liquidation. But it would also be humiliating for Celtic. So we paid all the bills. Celtic means the same to me as it does to other fans. I identify with the club and wish to be proud of it.
We should spend less time ranking children and more time helping them to identify their natural competencies and gifts and cultivate these. There are hundreds and hundreds of ways to succeed and many, many different abilities that will help you get there.
The Louvre is a morgue; you go there to identify your friends.
Nonwhite and working-class women, if they are ever to identify with the organized women's movement, must see their own diverse experiences reflected in the practice and policy statements of these predominantly white middle-class groups.
My basic mistake in 'The World's Greatest Lover' was that I made the leading character a neurotic kook and sent him to Hollywood. I should have made him a perfectly normal, sane, ordinary person, and sent him to Hollywood. The audience identifies with the lead character.
Play your part in the comedy, but don't identify yourself with your role!
Progression, in my opinion, is often identifying shortcomings - whether it's views or the things you're doing in your life, your relationships - and trying to find the places where you improve on those.
If atheism is to be used to express the state of mind in which God is identified with the unknowable, and theology is pronounced to be a collection of meaningless words about unintelligible chimeras, then I have no doubt, and I think few people doubt.
Jesus did not identify the person with his sin, but rather saw in this sin something alien, something that really did not belong to him, something that merely chained and mastered him and from which he would free him and bring him back to his real self. Jesus was able to love men because he loved them right through the layer of mud.
Positive people are able to maintain a broader perspective and see the big picture which helps them identify solutions where as negative people maintain a narrower perspective and tend to focus on problems.
Once you have identified with some form of negativity, you do not want to let it go, and on a deeply unconscious level, you do not want positive change. It would threaten your identity as a depressed, angry or hard-done by person. You will then ignore, deny or sabotage the positive in your life. This is a common phenomenon. It is also insane.
If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be 'meetings.'
Create your own visual style... let it be unique for yourself and yet identifiable for others.
Political extremism involves two prime ingredients: an excessively simple diagnosis of the world's ills, and a conviction that there are identifiable villains back of it all.
How do you identify someone who needs encouragement? That person is breathing.
The secret to modeling is not being perfect.
What one needs is a face that people can identify in a second. You have to be given what’s needed by nature, and what’s needed is to bring something new.
Mushrooms are miniature pharmaceutical factories, and of the thousands of mushroom species in nature, our ancestors and modern scientists have identified several dozen that have a unique combination of talents that improve our health.
Only when the child is able to identify its own center with the center of the universe does education really begin.
Everything changes once we identify with being the witness to the story, instead of the actor in it.
I conceived and developed a new geometry of nature and implemented its use in a number of diverse fields. It describes many of the irregular and fragmented patterns around us, and leads to full-fledged theories, by identifying a family of shapes I call fractals.
As a rule, said Holmes, the more bizarre a thing is the less mysterious it proves to be. It is your commonplace, featureless crimes which are really puzzling, just as a commonplace face is the most difficult to identify.
The goths are beautiful, a vast depth of subcultural, aesthetic and poetic ideas, and we would identify with that as we did back in 1979. But not the post modern distortion...the costume without the brain.
Blackness is a state of mind and I identify with the black community.
Mainly, because I realized, early on, when I walk into a room, people see a black woman, they don't see a white women. So out of that reason alone, I identify more with the black community.
The task of the excellent teacher is to stimulate 'apparently ordinary' people to unusual effort. The tough problem is not in identifying winners: it is in making winners out of ordinary people.
If you are old and you wish to be young again, if only for a moment, try and identify a dragonfly.
My identity is linked to my grandmother, who's pure Filipino, as pure as you can probably get. And that shaped my imagination. So that's how I identify.
We can only learn from mistakes, by identifying them, determining their source, and correcting them... people learn more from their own mistakes than from the successes of others.
I myself identify as a recovering Blockhead.
You'd be surprised how many twenty- and thirty-something hipster chicks have the NKOTB skeleton in their closet, albeit artfully concealed by stacks of Ksubi skinny jeans and ironic Judas Priest T-shirts.
The only way we'll get freedom for ourselves is to identify ourselves with every oppressed people in the world. We are blood brothers to the people of Brazil, Venezuela, Haiti, Cuba -- yes Cuba too.