I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

— Martin Sorrell

Unforgettable Kardashian quotations

I have this fancy Givenchy bag. I don't know what the Kardashians have in their bags - I bet they have really expensive products or six cellphones or something. I have a cellphone and some lipstick for me, and the rest is just filled with stuff for the kids - sunscreen and lip balm and little Ziploc bags of pretzels and cheese sticks.

They say that love is powerful as cough syrup and Styrofoam.

All I know is I fell asleep and woke up in that Monte Carlo With the ugly Kardashian... Lamar, oh, sorry. Yo, we done both set the bar low.

To me [my marriage to Kim Kardashian] was real.

I would never go through something or do something that wasn't real or I didn't believe in, so I can really only speak for myself in terms of that.

As a wedding gift, Ray J gave Kim Kardashian his profits from their sex tape.

It's 'Something Old' as well as 'Something Blew.'

The person closest to actually achieving this look is Kim Kardashian, who, as we know, was made by Russian scientists to sabotage our athletes. Everyone else is struggling.

I follow the most random people on Twitter.

I follow famous people like Khloe Kardashian, who surprisingly makes really funny tweets all the time.

My dogs, the only creatures on the planet marked by my singular nurturing imprint, have all turned out to be rude and self-absorbed. In all likelihood, if they were children instead of dogs, I would have foisted more Charlie Sheens or Kardashians onto our crumbling culture.

Paris Hilton and Kim Kardashian would have left little more than lipstick stains in their passing had it not been for the sex videos that lofted them into reality-TV notoriety. Once notoriety has warmed into familiarity, celebrity itself becomes one big 'Brady Bunch' reunion, or a therapy session with Dr. Drew.

Kim's [Kardashian] just a funny person in general.

President Obama is sending troops back to Iraq.

He said, 'Don't worry, we should not be there any longer than a Kardashian marriage.'

Kim Kardashian is single again. Hey, great. Maybe that will give the NBA players something to do during the lockout.

How did we go - in a relatively short amount of time - from Audrey Hepburn to Kim Kardashian? I don't know how that happened. Like did we all collectively slip and hit our heads as a society? Why are we accepting garbage as nourishment? I don't know what's going on.

Kids absolutely not reading. I think it's because they're so screen-oriented [TVs, computers, smartphones]. They do read - girls in particular read a lot. They have a tendency to go toward the paranormal, romances, Twilight and stuff like that. And then it starts to taper off because other things take precedence, like the Kardashian sisters.

I think the essence of humor has not changed.

It's all about surprise, facilitating follows. But the context of humor has changed. Previously, the jokes were more related to current issues, political. Today people make about each other either funny or about people like Kim Kardashian. It's brutal. Everything is so much vielschmutziger.

[Kim Kardashian] is one of the hardest-working women I've been around ever.

On Kim Kardashian: "I think she's cute.

And, no, she's not too old for me. Above 40 is a little too old for me.

I've been looking at some video clips on YouTube of President Obama - then candidate Obama - going through Iowa making promises. The gap between his promises and his performance is the largest I've seen, well, since the Kardashian wedding and the promise of 'til death do we part.

Stuff about me dating Kim Kardashian - I have no idea where that came from and all these other rumors. I don't think I'm that type.

I follow the most random people on Twitter.

I follow famous people like Khloe Kardashian, who surprisingly makes really funny tweets all the time.

I think that there's the Kim Kardashian brand and the Kardashian brand.

I think they blend together, but I have different qualities or interests that my sisters might not be so into.

I would rather a sex tape make its way out than a video of me doing all of the different grunt sounds. I'm not eager for a sex tape to leak, but in terms of personal humiliation, I'd feel less vulnerable to be in a Kim Kardashian situation than seeing myself grunting in a booth.

I've found that no one complains about pop culture being a source of someone lecturing to them. If someone's telling you about Kim Kardashian, you're not going to accuse them of lecturing to you. If I can explore an intersection between pop culture and science literacy, then it generally will not come across as a lecture.

So much has changed about the culture, it's so much more about money and celebrity. Celebrity not in the sense of people who achieve something, because in the old days, I think if you were famous it meant you were an achiever. Now it's the Kardashians.

It's time for Americans to stop worrying about Kim Kardashian and figure out how we're gonna save our kids.

That moment when Kanye West secretly records your phone call, then Kim [Kardashian] posts it on the internet.

I feel like it's almost a Renaissance thing, a painting, a modern version of a painting. I think it's important for Kim [Kardashian] to have her figure. To not show it would be like Adele not singing.

I love [Kim Kardashian] nude selfies.

Like, I love the ones from the side, the back ones, and the front. I just love seeing her naked.

Embraced by the Light. It's about a woman who passed away during surgery, and she went to heaven, had her experience, and then came back. My dad [Robert Kardashian] would try to get me to read it, and I wouldn't. Then when he passed away, I was cleaning out my room in his house, and I found it. I read it, and it helped me. I felt like my dad was okay.

Kourtney [Kardashian] is so freaking cute, she can wear everything.

Kim [Kardashian]'s style is very sexy - she loves anything tight that hugs her body - and she's also very trendy.

When I was younger I always wanted to dress like Kim [Kardashian], but her style doesn't necessarily fit my body type.

I've never seen the Kardashians; I'm not sure who they are. But I know a lot about them because it's impossible not to.

I wanted to lose weight when it was my time to lose weight, not because someone's calling me out for it. I've been called the Fat Kardashian Sister for the past ten years. But I could have gone and gotten gastric [bypass surgery] or done liposuction or whatever and I did not feel the need to do that, and I didn't think - I sincerely didn't think anything was "wrong with me."

Kim Kardashian is a kind of archetype.

But she owns her beauty and is tremendously successful. There's no tragedy, there's no drug story. There's just her and her fame and her beauty. But Anna Nicole created that template of somebody that you'd want to watch on reality TV. Somebody that you'd want to invite into your home or as a role model, in terms of beauty and lifestyle and glamour.