Business today is more personal than ever. It's about pouring your soul into whatever you create. It's about providing more value than anyone else in the market and focusing on creating strong, honest, and deep connections with your customers.
— Marie Forleo
Most Powerful Market Deeping quotations
Great marketing only makes a bad product fail faster.
The scientific community having made a rapid ascent from deep poverty to great affluence, from academe's cloisters to Washington's high councils, still tends to be a bit excitable - not unlike a nouveau riche in a fluctuating market.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Prostitution, black marketeering, and informing on ones neighbors and friends all had such a deep-rooted tradition in Romania that there was a charming naturalness and innocence about it.
Celebrity poverty, that's the hidden scandal in Blair's Britain.
You can't help but worry for them. A girl I knew developed X-ray eyes for celebrity sorrows. She taught me to read the subtext of the down-market celebrity interview, she knew all the Hollywood codes, and followed the deep backgrounds.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
There are still deep-seated structural problems that threaten the economic balance in the world: Between the United States and China, for example, but also within Europe. We have taken a few steps toward taming the financial markets, but we haven't come nearly far enough to rule out a repetition of the crisis.
Financial markets ... resent any kind of government interference but they hold a belief deep down that if conditions get really rough the authorities will step in.
A new kind of woman with deep-rooted values is changing the way we live.
Market researchers call it neo-traditionalism. To us it's a woman who has found her identity in herself, her home, her family
In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.
I'm also looking for the psychological elements that fuel commodity culture.
For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back to the product again and again. Sometimes, this process is both rational and irrational.
I really see the U.S. staggering under the burden of three blows. One is 9/11 and the threat of terrorism, which is still huge in Syria, Iraq, and elsewhere. The second is the failed 2003 war in Iraq, which cost so much and ruined America's credibility in the eyes of so many. Obama has repaired it to some extent, but those scars are deep. And then, thirdly, banks failed, the whole real estate market had the carpet pulled out from under it.
The reality is sometimes markets don't exist for very good reasons.
It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier.
The market is like the police: of course you need it, but if it becomes the central organizing principle of your culture then you're in deep trouble.
You must try to combine in your life immense idealism with immense practicality.
You must be prepared to go into deep meditation now, and the next moment you must be ready to go and cultivate the fields. You must be prepared to explain the intricacies of the scriptures now, and the next moment to go and sell the produce of the fields in the market....The true man is he who is strong as strength itself and yet possesses a woman's heart.
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.
In America, snobs who wouldn't be seen dead with a lottery ticket play the stock market. We like to gamble. Winning, we have closed our eyes, leapt across the yawning abyss, and landed knee-deep in daisies. Even losing has a certain gloomy glamour: the gods of chance are worthy opponents; we have engaged them in hand-to-hand combat and though we lost, at least we shrank not from the contest.
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
As someone with a deep faith in competition and the market, I also know that markets only work with tough enforcement of the rules that guarantee competition and fair play - and that the pressure to break those rules only gets stronger as the amount of money involved gets larger.