quote by Gale Norton

I spend a year at the Hoover Institute at Stanford, researching market approaches to air pollution control.

— Gale Norton

Colorful Market Research quotations

Innovation is the process of turning ideas into manufacturable and marketable form.


Market research quote Customers will never love a company until the employees love it first.
Customers will never love a company until the employees love it first.

Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Market research quote The stock market is a device for transferring money from the impatient to the pa
The stock market is a device for transferring money from the impatient to the patient.
Meaningful Market research quotes
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Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.


Market research quote Marketing is no longer about the stuff you make, but about the stories you tell.
Marketing is no longer about the stuff you make, but about the stories you tell.

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.

Running a company on market research is like driving while looking in the rear view mirror.

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.

Market research quote Sell the problem you solve, not the product.
Sell the problem you solve, not the product.
12

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

People don't know what they want until you show it to them.

That's why I never rely on marketing research. Our task is to read things that are not yet on the page.


I don't really follow market research. In the end, I respond to my own instincts.

Market research quote Be the best. It's the only market thats not crowded.
Be the best. It's the only market thats not crowded.
11

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Washington state's 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops.

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets.

Market research quote The best advice I can give on building community online is... "Be the community
The best advice I can give on building community online is... "Be the community you want to have".
9

Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather.


Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.

One could imagine such technology outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand.

Market research quote It's not about how to get started; it's about how to get noticed.
It's not about how to get started; it's about how to get noticed.

Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals that stress on the job causes stress at home. In other words, they feed off each other

It's important that public funds be spent in research directions that are pushing market frontiers rather than working in existing areas. This means funding research not only on drugs but also on areas like life-style changes, even if the profit potential is lower for Big Pharma as you cannot sell that change as you can sell a medicine.

Poison Pill is a great reading. The novel ranges from Russian oligarchs to the American worlds of drug research and the equity markets, all of it in a mode of high suspense.


Market research quote Make your marketing so useful people would pay for it.
Make your marketing so useful people would pay for it.
4

What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it.

Do your own market research; ask your last ten customers exactly why they bought from you.

Market research quote As long as the problems of the poor are not radically resolved by rejecting the
As long as the problems of the poor are not radically resolved by rejecting the absolute autonomy of markets and financial speculation and by attacking the structural causes of inequality, no solution will be found for the world's problems or, for that matter, to any problems.

It is the new and different that is always most vulnerable to market research.

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?


Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets.

Market research quote Social media creates communities, not markets.
Social media creates communities, not markets.
2

Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing.

Did Alexander Graham Bell do any market research before he invented the telephone?

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.

Market research quote Consumer insights based on strategy and market planning is critical for success
Consumer insights based on strategy and market planning is critical for success in highly competitive market.
1

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.


The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research.

Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence.

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.