Nike is a marketing-oriented company, and the product is our most important marketing tool.— Phil Knight
Irresistibly Marketing Campaigns quotations
Customers will never love a company until the employees love it first.
Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.
The stock market is a device for transferring money from the impatient to the patient.
Unless your campaign has a big idea, it will pass like a ship in the night.
Mounting a campaign against plutocracy makes as much sense to the typical Washington liberal as would circulating a petition against gravity. What our modernized liberal leaders offer is not confrontation but a kind of therapy for those flattened by the free-market hurricane: they counsel us to accept the inevitability of the situation.
The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.
Marketing is no longer about the stuff you make, but about the stories you tell.
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.
The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public opinion polls to shape their plans. Results of those polls are informative. But they could hardly be used as grounds to justify disobedience to God’s commandments!
Be the best. It's the only market thats not crowded.
Never let your campaigns write cheques that your website can't cash.
What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.
Factory-farm lobbyists are so powerful and so well funded and they do everything in their power to hide the truth about farming. They keep the farms and slaughterhouses in places that most people never visit; they execute huge marketing campaigns in an effort to make animal production look like a happy, nice, benign institution.
Sell the problem you solve, not the product.
Because what's going on now, and this applies mostly to television stations in the largest markets too, but TV stations basically are now the primary receivers of campaign spending.
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. It's pretty simple really. I just dive in and start digging. Yes, I'm fortunate to know the in's and out's of a true studio-level marketing campaign. But really, anyone who is diligent and well-researched can pull it off too. Its easier for me, but it doesn't make it impossible for others.
The best advice I can give on building community online is... "Be the community you want to have".
In Aleppo, Mr. Putin has directed his military to conduct a devastating campaign. He's targeted schools, markets. It's resulted in the death of thousands of civilians. This is not the first time Mr. Putin is involved in campaigns of this kind.
In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.
When a hedge-fund guy gets lucky because the market goes up, and he is going to make $200m, and you know $200 million, and he is going to pay almost no tax. I don't think that is a good thing for the country, and they are all supporting Jeb Bush and Hillary Clinton, all the hedge-fund guys. I don't want their support, because I'm totally self-funding my campaign.
It's not about how to get started; it's about how to get noticed.
In Aleppo, Mr. Putin has directed his military to conduct a devastating campaign. He's targeted schools, markets, not just assisted Syrians in doing it, his military has targeted schools and markets and other civilian infrastructure. It's resulted in the deaths of thousands of civilians.
We should note it is not illegal for the campaign to pay [Doanld] Trump owned businesses as long as they`re charging fair market rates. And while the optics are pretty stunning, we shouldn`t be surprised. Afterall, this is the guy that told Fortune magazine in 2000 it`s very possible I could be the first presidential candidate to run and make money on it.
I don't know if you heard the news, but Wall Street now is a farmer's market.
I don't want to say things are going downhill quickly, but Obama's new campaign slogan is 'Are you better off than you were four days ago?'
Make your marketing so useful people would pay for it.
I'm working on a mixtape called I Made Hip-Hop Smile.
It's going to be a free online mixtape. I think it's going to get some crazy buzz. We have a few marketing campaigns, that I think are going to make it pull through.
Some corporations don't want free markets, and they don't want democracy.
They want profits. And they use our campaign finance system to loot our commons, to steal from our treasury, and the other shared resources of our community - the air, the water, the public lands, the wildlife, the things that belong to all of us that are held in trust for future generations. Corporations cannot act philanthropically in America.
Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.
As long as the problems of the poor are not radically resolved by rejecting the absolute autonomy of markets and financial speculation and by attacking the structural causes of inequality, no solution will be found for the world's problems or, for that matter, to any problems.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in.. ... And I’m here today with one simple request - and that is to do even more and move even faster to market responsibly to our kids.
Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.
Social media creates communities, not markets.
We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign that delivers more widespread green behaviour is going to need to be cleverer that that.
The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.