Give them quality. That's the best kind of advertising.— Milton S. Hershey
Competitive Marketing Strategy quotations
Though no one can go back and make a brand new start, anyone can start from now and make a brand new strategy.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Sometimes a whisper in a noisy room is the most effective strategy.
I love and admire the American culture and the American dream.
I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
Customers will never love a company until the employees love it first.
The aim of marketing is to make selling superfluous.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
The ability to change one's mind is probably a key characteristic of the successful investor. Dogmatic and rigid personalities rarely, if ever, succeed in the markets. The markets are a dynamic process, and sustained investment success requires the ability to modify and even change strategies as markets evolve.
The stock market is a device for transferring money from the impatient to the patient.
Think like a publisher, not a marketer.
I believe that music is connected by human passions and curiosities rather than by marketing strategies.
Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.
Marketing is no longer about the stuff you make, but about the stories you tell.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Creating great content that educates and informs is always the best marketing strategy.
The best marketing strategy ever: CARE
Growth isn't a strategy, it's a result.
Social media is about sociology and psychology more then technology.
Short-term market and economic prognostication is largely a fool’s errand, we invest according to a strategy that makes the need to rely on short-term market or economic assessments largely irrelevant.
Do not address your readers as though they were gathered together in a stadium.
When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Be the best. It's the only market thats not crowded.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
Content is anything that adds value to the reader's life.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
Sell the problem you solve, not the product.
Publishers, naturally, loathe used books and have developed strategies to depress the secondhand market. They bring out new, even more expensive editions of popular textbooks every three to four years, in a classic cycle of planned obsolescence.
The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.
The success of one market model cannot be migrated to another.
Ignoring Macau's special characteristics and duplicating a Las Vegas or an Atlantic City would not be a successful strategy.
The best advice I can give on building community online is... "Be the community you want to have".
Let's take a timeout. Let's allow investors the opportunity in a period of market calm to re-examine what's happened and to deploy new strategies into the marketplace.
We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
In response to criticism of its treatment of killer whales, Sea World said it will build them a larger habitat. When asked for comment, killer whales said, 'Hey, you know what's a larger habitat?' THE OCEAN.
It's not about how to get started; it's about how to get noticed.
Measurement is like laundry. It piles up the longer you wait to do it.
The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public opinion polls to shape their plans. Results of those polls are informative. But they could hardly be used as grounds to justify disobedience to God’s commandments!
I've had lengthy discussions with European farm leaders.
It is clear they have an agricultural strategy to support their producers and gain dominance in world agricultural trade. They're gaining markets the old-fashioned way - they're buying them.
However beautiful the strategy, you should occasionally look at the results.
I can't concern myself with how viewers feel.
In the past six months, our federal government has devised a dozen strategies to save America's financial markets. Each plan has been more costly, more risky, and less aligned with the principles of our country's free market economy than the last. I am disappointed to say that this latest plan puts all the rest of them to shame.
Make the customer the hero of your brand's story.
90% trust peers on social networks (even strangers); only 15-18% trust brands.
Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.