1. 10

    Be it furniture, clothes, or health care, many industries today are marketing nothing more than commodities -- no more, no less. What will make the difference in the long run is the care and feeding of customers.

  2. 9

    If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

  3. 8

    Sales and marketing is not something we do, it is something we are.

  4. 7

    We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

  5. 6

    Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.

  6. 5

    The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

  7. 4

    In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

  8. 3

    Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

  9. 2

    Business has only two functions -- marketing and innovation.

  10. 1

    Real marketing is about knowing yourself and your identity.

  1. image quote by

    Make your marketing so useful people would pay for it.

  2. image quote by

    The best advice I can give on building community online is... "Be the community you want to have".

  3. image quote by Steve Case

    It's not about how to get started; it's about how to get noticed.

  4. image quote by

    Sell the problem you solve, not the product.

  5. image quote by Simon Sinek

    Customers will never love a company until the employees love it first.

  6. image quote by Seth Godin

    Marketing is no longer about the stuff you make, but about the stories you tell.