We [humans] are highly optimized for risk decisions that are endemic to living in small family groups in the East African highlands in 100,000 B.C. - New York 2010, not so much.
Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities.
Organizations get invested into a particular product.
And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak.
Last Update: January, 2020