A good advertisement is one which sells the product without drawing attention to itself.— David Ogilvy
Cheering Products Advertise quotations
Woman’s bodies continue to be dismembered in advertising.
Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.
We millennials have been advertised to our entire lives, and we can tell when somebody is just trying to sell us something. I think church is the last place I want to go to be sold another product.
Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.
You must make the product interesting, not just make the ad different.
You don’t have to spend a jillion dollars on advertising to get your word out.
What matters is that customers have a good experience with your product at every single point of contact.
Disco is a major influence in the world of fashion.
It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
Advertising mourishes the consuming power of men.
It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Production goes up and up because high pressure advertising and salesmanship constantly create new needs that must be satisfied: this is Admass- a consumer's race with donkeys chasing an electric carrot.
Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.
The gross national product includes air pollution and advertising for cigarettes, and ambulances to clear our highways of carnage. It counts special locks for our doors, and jails for the people who break them ... It does not allow for the health of our families, the quality of thier education, or the joy of their play.
The headline is the 'ticket on the meat.
' Use it to flag down readers who are prospects for the kind of product you are advertising.
The most important word in the vocabulary of advertising is TEST.
If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Advertising doesn't create a product advantage. It can only convey it.
There is a great deal of advertising that is much better than the product.
When that happens, all that the good advertising will do is put you out of business faster.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Advertising treats all products with the reverence and the seriousness due to sacraments.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The work of an advertising agency is warmly and immediately human.
It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
There is ugliness of mass production and consumerism, the banality of advertising. Although it claims to do just the opposite, it's predicated on disempowering and effacing persons.
Be comfortable with who you are', reads the headline on the Hush Puppies poster.
Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
Mass consumption, advertising, and mass art are a corporate Frankenstein;
while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now , consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.
Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.