There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.— Philip Kotler
Heartwarming Target Market quotations
A good novel doesn't just transcend the boundaries of its target market - it knows nothing about target markets.
But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.
Our target market is recreational bettors, but that doesn't mean we expel the wise guys. A big bet for us is maybe $10,000.
It's so important to create roles and characters and projects that feature black people in a way that's not specifically targeted toward the niche market, which is, like, a black movie is created and it's produced and pitched so that only black people will watch it ... I want to see dynamic characters and roles that everyone wants to watch.
In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
The target market is for people who have not been entrenched in Web culture.
It will not be good enough simply to depend on one or two markets, we will need to embrace innovation, decide what we do well, and target those sectors in which, with investment and planning, we could make the whole world our client for keeps.
In Aleppo, Mr. Putin has directed his military to conduct a devastating campaign. He's targeted schools, markets, not just assisted Syrians in doing it, his military has targeted schools and markets and other civilian infrastructure. It's resulted in the deaths of thousands of civilians.
If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.
I hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it.
At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.
Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
In Aleppo, Mr. Putin has directed his military to conduct a devastating campaign. He's targeted schools, markets. It's resulted in the death of thousands of civilians. This is not the first time Mr. Putin is involved in campaigns of this kind.
For instance with regard to tourism, that we should be able to target people who are interested in investing in the tourism sector and explain that this is the size of the market, these are the incentives in this particular area, this is the capacity, this is what is needed.
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
First figure out your partners, then figure out what ideas to pursue.
The most important thing isn't the market you target, the product you develop or the financing, but the founding team.
Too often, investors are the target of fraudulent schemes disguised as investment opportunities. As you know, if the balance is tipped to the point where investors are not confident that there are appropriate protections, investors will lose confidence in our markets, and capital formation will ultimately be made more difficult and expensive.
To enter the maintsteam market is an act of aggression.
The companies who have already established relationships with your target customer will resent your intrusion and do everything they can to shut you out.
I worry more about the marketing that's taken hold since the 70s.
The Jazz era, the Swing era, those were huge. Entire decades were named for music. In the 1940s - after World War II - changes in taxation, ballrooms closing, people moving to the suburbs, and the onset of target marketing and the confusion of commerce with art caused some things to happen as a result that have taken us away from jazz and what jazz offers us.
Teens look at cause-related efforts with some scrutiny.
They know they are often a target market, but it has to make sense to them.
Cash - in savings accounts, short-term CDs or money market deposits - is great for an emergency fund. But to fulfill a long-term investment goal like funding your retirement, consider buying stocks. The more distant your financial target, the longer inflation will gnaw at the purchasing power of your money.
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
Don't pressure yourself to target a market.
Hit the mark instead. Pay homage to your own connection. Quantity flocks to quality and quality comes from purity. Purity wails. Integrity taps a nerve. Inspiration slips beneath the skin of yoru skin and turns disinterested strangers into warm-bodied kin.
Of course, the young male demographic has always been the target demographic for 'Star Trek,' the men ageing fifteen to about twenty-five or thirty, a very tough market to appeal to.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members.
Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse."
Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.
Deployment of broadband may be hampered by market failures in rural and remote areas. In such cases, well targeted state aid may therefore be appropriate.
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.