quote by Taiichi Ohno

All we are doing is looking at the time line, from the moment the customer gives us an order to the point when we collect the cash. And we are reducing the time line by reducing the non-value adding wastes.

— Taiichi Ohno

Superior Toyota quotations

The Toyota style is not to create results by working hard.

It is a system that says there is no limit to people's creativity. People don't go to Toyota to 'work' they go there to 'think'.


The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements…But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts.

Meaningful Toyota quotes
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The slower but consistent tortoise causes less waste and is more desirable than the speedy hare that races ahead and then stops occasionally to doze. The Toyota Production System can be realized only when all the workers become tortoises.

We have to grasp not only the Know-How but also 'Know Why', if we want to master the Toyota Production System.

We get brilliant results from average people managing brilliant processes - while our competitors get average or worse results from brilliant people managing broken processes


Many good American companies have respect for individuals, and practice Kaizen and other TPS {Toyota Production System} tools. But what is important is having all of the elements together as a system. It must be practiced every day in a very consistent manner–not in spurts–in a concrete way on the shop floor.

Lean thinking defines value as providing benefit to the customer; anything else is waste.

My dream was to go to Nashville. I had my sights set on my dream. I used to have an '89 Toyota Ford truck. On the front of the truck, I had this license plate with cowboy boots and a guitar that I had airbrushed at Wal-Mart. It said 'Chasin' A Dream.' That was kind of my motto.

Japan is our rival, not our enemy. Japan is a competitor... Bashing a Toyota won't make a better car.

And just like you, I will die at some unknown date in the future.

I just come equipped with a few extra powers. (Sebastian) I see. I’m a Toyota. You’re a Lamborghini.(Channon)


If your thighs look like the hood of a white Toyota minivan after a hailstorm, you aren't juicy.

The rebel army in Libya is just like 1,000 guys in Toyota trucks.

The world is asking the question; can 1000 anti-government guys in pick-up trucks with small arms, take over a country of millions? To which I say, ask the Teabaggers.

Hey! D'you guys hear Dr. Atkins died? Slipped on some ice, hit his head, died on life support. The man who invented the all-meat diet... died a vegetable. That's a damn good joke. But that joke's like a Toyota Camry - reliable, not inspiring.

The fact is, when you look at the best teams—like the ones that existed at Toyota or 3M when Takeuchi or Nonaka wrote their paper, or the ones at Google or Salesforce.com or Amazon today—there isn’t this separation of roles.

Whenever I’m suffering from insomnia, I just look at a picture of a Toyota Camry and I’m straight off.


I drive a tiny Toyota iQ. I'm quite frugal and often cut my own hair.

In 2010, I sold my car, a Toyota Majester, for just a lakh-and-a-half to be able to feed my horses. It continues to be like a hole, where I put all my money.

I decided on a vision. I think I maybe join Toyota at the midpoint of a project, whose long-term goal is winning world championships. Also I have my big ambition, the drivers' world championship. That is not abandoned - entirely the opposite. I am young enough and motivated enough to make a new start in order to reach this goal.

I dont mean to in any way impugn the makers of Bentley, but that car is nuts.

When I do drive, I drive a Toyota Prius. So driving around the streets of Albuquerque in a Bentley made me feel so fake-a-rooney.

My first car was a 1976 Toyota Corolla Liftback in red, like the one in 'The Blues Brothers.' I painted a Union Jack on the roof. I was absolutely in love with it until I destroyed it, which broke my heart!


There are various non-statistical tools that have been typically developed by lean companies, notably by Toyota for minimizing variability in production, such as standardization, introduction of takt time, synchronization, shortening the total production lead time which I am fond of referring to as non statistical tools.

There's no end to the process of learning about the Toyota Way.

I don't think I have a complete understanding even today, and I have worked for the company for 43 years.

The car bomb was fertilizer, gasoline, fireworks and propane tanks...still safer than a Toyota.

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.

Toyota was the first to put a commercial fuel cell powered car on the road, and I have no doubt that Toyota will continue to be in the front lines in the development of competitive fuel cell vehicles.


John Shook's experience shows just how important problemsolving is at Toyota - it comes before any other job skill for the graduate intake. When I joined Toyota in Toyota City (where for a time I was the only American) in late 1983, every newly hired college graduate employee began learning his job by being coached [...]

I can't help thinking the failed New York bomber would've done far more damage if he'd simply driven throught Times Square in a Toyota.

The Constitution is an equally forthright piece of work and quite succinct .

.. giving the complete operating instructions for a nation of 250 million people. The manual for a Toyota Camry, which only seats five, is four times as long.

I really haven't been cognitive of gas prices.

It wasn't until I filled up my husband's Toyota Prius Hybrid that I had a moment of understanding of how people who drive gas cars feel.

I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.


Money are very difficult to think about.

So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?

In the case of all the carmakers, there's a certain amount of greenwash.

Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

Nissan is recalling almost 135,000 Infiniti G35s to address an airbag problem.

When Toyota heard that, they said, 'Airbags! I knew we forgot something.'

My first car was a 1986 Toyota pickup.