In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.
— John Locke
Pleasurable Understanding Your Audience quotations
An illustration I use to get people to understand it is this: I'll ask major corporate audiences: Why don't you just take all your traditional beliefs about organizations, and apply them to the neurons in your brain?

The audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what's already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires. They might even quiver with enthusiasm and act in concert to create beautiful results.

It's always important to understand as filmmakers that we're not making a documentary and it has to look good. It has to entertain, because otherwise your audience will switch and watch another series. It has to look better and larger than life.
Take the time to understand your audience's concerns.
For a short period of time, I was like, I have these jokes and if people get them, they get them. And then eventually, I was like, Oh no. It's absolutely my job to convey to people why what I think is funny, is funny. The whole point of standup is to get the audience to understand your weird point of view.

The important thing is to be able to understand anyone who has something useful to say. - There is a general moral here. Be very careful and very clear about what you say. But do not be dogmatic about your own language. Be prepared to express any careful thought in the language your audience will understand. And be prepared to learn from someone who talks a language with which you are not familiar.
Trust yourself, your intuition, your desires and your pursuits.
Don't question yourself too much. Place one foot ahead of the other and go forward steadily. No one will understand as you do the work, the art, you are making - so no need to look for audience approval or ratings.
You want the audience to get your movie, and you want the audience to like it.
It's as simple as that. If they don't understand what you're trying to say, you've failed. Of course, you can't get 100 percent of the crowd to understand the movie, but you know when you've reached the people you want to reach.

Scientists blame the audience for being too stupid, shallow, or lazy to understand. There has been a fascinating debate in the blogosphere lately about communicating science to the public, and it's clear that most scientists just don't get it. They can't be bothered to talk to real people. Nobody will care about your issues if the price they have to pay is listening to a long lecture from Morton the science bug.
What is it you want your audience to see? Who is your audience? What does surface signify? Does it carry meaning? Do you fully understand and know what you are doing? WHY are you using encaustic?
Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

What people who don't write don't understand is that they think you make up the line consciously — but you don't. It proceeds from your unconscious. So it's the same surprise to you when it emerges as it is to the audience when the comic says it. I don't think of the joke and then say it. I say it and then realize what I've said. And I laugh at it, because I'm hearing it for the first time myself.
When you sell a product or service, you're making a promise to your audience.
If you don't understand your audience, you'll never be able to keep that promise and you'll ultimately let them down.
Elections are a kind of business. I have to present myself: 'I can do this and that for this area so please give me your vote'. People vote for the politicians who can best understand and contribute to their region or country. In a business you can choose your clients, and the message is targeted to them only. But politics is universal; no matter what age the audience, you have to send the same message to everyone.