There are always two people in every picture: the photographer and the viewer.
— Ansel Adams

What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime.
Martin Short viewer quote

Film fixes a precise visual image in the viewer's head. In fiction, you just hope you're precise enough to convey the intended effect.
— Jeff Vandermeer

My idea of a perfect surrealist painting is one in which every detail is perfectly realistic, yet filled with a surrealistic, dreamlike mood. And the viewer himself can't understand why that mood exists, because there are no dripping watches or grotesque shapes as reference points. That is what I'm after: that mood which is apart from everyday life, the type of mood that one experiences at very special moments.
— Ian Hornak

I think if the movie has resonance and stimulates the viewer to talk about it, you can have as large an audience as you want. The most important thing for me is that the movie exists. And that's success enough already.
— Andy Garcia