Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.— Brian Solis
The most astounding Brian Solis quotes that are easy to memorize and remember
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Social media is less about technology and more about anthropology, sociology, and ethnography.
There's too much talking in Social Media and too little listening and learning.
Attention is a precious commodity.
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Social media is about sociology and psychology more then technology.
There's too much talking in social media and too little listening and learning.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
While creating a social brand is a necessary endeavor, building a social business is an investment...
Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
Social media is not owned by marketing.
We live in a time where brands are people and people are brands.
In the digital space, attention is a currency. We earn it. We spend it
The good thing about social media is it gives everyone a voice.
The bad thing is … it gives everyone a voice.
Twitter is your window to relevance , but Facebook is your home page for the Social Web
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
It's not business to consumer, it's not business to business, it's people to people
The distance between who i am and who i want to be is separated only by my actions and words.
Twitter is a human seismograph
Digital Darinism is already changing the landscape of business.
The new social landscape is rich with emotion.
To succeed in the business of the future we have to become the very people we are trying to reach
Please repeat: influence is not popularity.
The next 10 years are either going to happen to us, or because of us.
The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
The future of marketing is not about technology
Don't compete for the moment, compete for the future.
Effective engagement is inspired by the empathy that develops simply by being human.
Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
Brands are no longer created; they are co-created.
Experiences shape experiences.
Perspective is a gift nowadays.
We cannot measure, what it is we do not know to value.
Engagement is shaped by the interpretation of its intentions.
In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Social Media is much bigger than we give it credit for.
It’s not just about PR or just about marketing.
To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.