Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

— George Lakoff

The most glamorous George Lakoff quotes that are glad to read

The mind is inherently embodied. Thought is mostly unconscious. Abstract concepts are largely metaphorical.


The essence of metaphor is understanding and experiencing one kind of thing in terms of another.


The Public provides freedom...Individualism begins after the roads are built, after individualists have had an education, after medical research has cured their diseases.


If we are to know ourselves, philosophy needs to maintain an ongoing dialogue with the sciences of mind.


In all aspects of life... we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, by means of metaphor.


For real human beings, the only realism is an embodied realism.


One of the reasons that politics lets us down is that we keep comparing it to our ideal narratives, to politics on TV or in the movies, which is tidier and better fits such structures.


Do we really think that the United States will have the protection of innocent Afghans in mind if it rains terror down on the Afghan infrastructure? We are supposedly fighting them because they immorally killed innocent civilians. That made them evil. If we do the same, are we any less immoral?


Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends.


Liberals have a set of folk theories that are fallacious.

One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts.


We categorize as we do because we have the brains and bodies we have and because we interact in the world as we do.


You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain.


About George Lakoff

Quotes 18 sayings
Profession Linguist
Birthday May 24, 1941

We know that someone who has channeled his anger into something constructive has not had a cow. How do we know these things?


One of the things cognitive science teaches us is that when people define their very identity by a worldview, or a narrative, or a mode of thought, they are unlikely to change-for the simple reason that it is physically part of their brain, and so many other aspects of their brain structure would also have to change; that change is highly unlikely.


Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus plays a central role in defining our everyday realities.


Science is fundamentally a moral enterprise, following the moral imperative to seek the truth.


Most conservatives are conservatives because they think they are morally correct.