Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

— Henry Watson Fowler

The most breathtaking Henry Watson Fowler quotes that are proven to give you inner joy

Any one who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid.

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Those who run to long words are mainly the unskillful and tasteless;

they confuse pomposity with dignity, flaccidity with ease, and bulk with force.

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Anyone who finds himself putting down several commas close to one another should reflect that he is making himself disagreeable.

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We tell our thoughts, like our children, to put on their hats and coats before they go out.

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Those who are addicted to the phrase "to use a vulgarism" expect to achieve the feat of being at once vulgar and superior to vulgarity.

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It need hardly be said that shortness is a merit in words.

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The obvious is better than obvious avoidance of it.

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The purpose of paragraphing is to give the reader a rest.

The writer is saying . . . : Have you got that? If so, I'll go to the next point.

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The writer's Queen Victoria is his public, and he would do well to keep a bust of the old Queen on his desk with the legend "We are not amused" hanging from it.

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After all, it is an ancient and valuable right of the English people to turn their nouns into verbs when they are so minded.

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