The spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the control.— Herbert Marcuse
The most reckoning Herbert Marcuse quotes that are guaranted to improve your brain
One-dimensional thought is systematically promoted by the makers of politics and their purveyors of mass information. Their universe of discourse is populated by self-validating hypotheses which, incessantly and monopolistically repeated, become hyponotic definitions of dictations.
There is no free society without silence, without the internal and external spaces of solitude in which the individual freedom can develop.
The music of the soul is also the music of salesmanship.
Exchange value, not truth value counts. On it centers the rationality of the status quo, and all alien rationality is bent to It.
Free election of masters does not abolish the masters or the slaves.
The people recognize themselves in their commodities;
they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.
Thought that accepts reality as given is no thought at all.
The web of domination has become the web of Reason itself, and this society is fatally entangled in it.
The people that once bestowed commands, consulships, legions, and allelse, now concerns itself no more, and longs eagerly for just two things: bread and circuses!
Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe.
If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.
Liberating tolerance, then, would mean intolerance against movements from the Right, and toleration of movements from the Left.
The psychoanalytic liberation of memory explodes the rationality of the repressed individual. As cognition gives way to re-cognition, the forbidden images and impulses of childhood begin to tell the truth that reason denies.
Those who devote their lives to earning a living are incapable of living a human existence.
In its relation to the reality of daily life, the high culture of the past was many things opposition and adornment, outcry and resignation. But it was also the appearance of the realm of freedom: the refusal to behave.
If man has learned to see and know what really is, he will act in accordance with truth, Epistemology is in itself ethics, and ethics is epistemology.
The apparatus defeats its own purpose if its purpose is to create a humane existence on the basis of a humanized nature.
The intellectual is called on the carpet.
.. Don't you conceal something? You talk a language which is suspect. You don't talk like the rest of us, like the man in the street, but rather like a foreigner who does not belong here. We have to cut you down to size, expose your tricks, purge you.
A work of art can be called revolutionary if, by virtue of the aesthetic transformation, it represents, in the exemplary fate of individuals, the prevailing unfreedom and the rebelling forces, thus breaking through the mystified (and petrified) social reality, and opening the horizon of change (liberation).
Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.
Self-determination, the autonomy of the individual, asserts itself in the right to race his automobile, to handle his power tools, to buy a gun, to communicate to mass audiences his opinion, no matter how ignorant, how aggressive, it may be.
The tangible source of exploitation disappears behind the façade of objective rationality.
One will only be free when one plays and one's society will become a piece of art.
The range of choice open to the individual is not the decisive factor in determining the degree of human freedom, but what can be chosen and what is chosen by the individual.
By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For "totalitarian" is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.
The precarious ontological link between Logos and Eros is broken, and scientific rationality emerges as essentially neutral.
To live one's love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made or man become unconquerable cosmic forces.
The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.
Coming to life as classics, they come to life as other than themselves;
they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.
In conditions of private property ... "life-activity" stands in the service of property instead of property standing the service of free life-activity.
However, if "free choice" means more than a small selection between pre-established necessities, and if the inclinations and impulses used in work are other than those preshaped by a repressive reality principle, then satisfaction in daily work is only a rare privilege.
Glorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
This organization of functional discourse is of vital importance;
it serves as a vehicle of coordination and subordination. The unified, functional language is an irreconcilably anti-critical and anti-dialectical language. In it, operational and behavioral rationality absorbs the transcendent, negative, oppositional elements of Reason.
To the degree to which they correspond to the given reality, thought and behavior express a false consciousness, responding to and contributing to the preservation of a false order of facts. And this false consciousness has become embodied in the prevailing technical apparatus which in turn reproduces it.
The criterion for free choice can never be an absolute one, but neither is it entirely relative.
Free election of masters does not abolish the masters or the slaves.
Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.
Behind the aesthetic form lies the repressed harmony of sensuousness and reason
The slaves of developed industrial civilization are sublimated slaves.
While it [tolerance] is more or less quietly and constitutionally withdrawn from the opposition, it is made compulsory behavior with respect to established policies.
This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.
Such abstraction which refuses to accept the given universe of facts as the final context of validation, such "transcending" analysis of the facts in the light of their arrested and denied possibilities, pertains to the very structure of social theory.
The judgment that human life is worth living, or rather can and ought to be made worth living, ... underlies all intellectual effort; it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.
Domination has its own aesthetics, and democratic domination has its democratic aesthetics.
The strains and stresses suffered by the individual in society are grounded in the normal functioning of that society (and of the individual!) rather than in its disturbances and diseases.
The liberating force of technology the instrumentalization of things turns into ... the instrumentalization of man.
When the whole is at stake, there is no crime except that of rejecting the whole, or not defending it. ... Those who identify themselves with the whole, who are installed as the leaders and defenders of the whole can make mistakes, but they cannot do wrong - they are not guilty. They may become guilty again when this identification no longer holds, when they are gone.
The societal division of labor obtains the dignity of an ontological condition.
The way in which a society organizes the life of its members .
.. is one "project" of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.
Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.
Bourgeois political economy ... never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a 'science of people' but of non-people and of an inhuman world of objects and commodities.