I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.— Jerry Jones
The most sublime Jerry Jones quotes that will activate your inner potential
Everybody is pretty good in the first quarter.
Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.
If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
I grew up with great coaching, and it had nothing to do with sports.
I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.
Anybody involved in sports in Missouri knows it's a great sports state.
It is a great sports state, particularly in basketball and baseball. Particularly. Not to demean football, but it's a baseball state and a basketball state.
Look, many of us here are regular marines... I will die as a marine because that is my dream.
Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
It's kind of like...with our own checking accounts, just because it's in there doesn't mean you should spend it or can spend it. You know that you have the rent coming.
We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.
It wouldn't be the worst thing in the world if we didn't have a salary cap.
There's no question that the striving, the stuff that you got out of [sports].
The depending on someone right beside you. Sitting here and calling on yourself when you're tired or getting through something painful, watching your teammates do the same. Everybody feels good when you first walk out there.
Only 7 percent of NFL fans have ever been inside an NFL stadium.
Seven... have ever been inside. So the NFL is certainly about the Colosseum of Rome. It can't be a studio game.
And I completely am one of the most sensitive in that area as far as the NFL is concerned.
The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.
With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
I have never had a problem dealing in areas of ambiguity.
I can make a decision and not have it all lined up just right.
We see every day that our very laws have both sides of the fence.
Sports that are continuous and never stop don't give us the opportunity to segment our messages.
I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.
But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.
We have long moved away from some of the principles of law as to what is fair and equitable in the United States. We all see every day that's debatable, 50-50 in almost all cases.
It's the premium time, the fourth quarter.
October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
We feel good about our running backs as we have them right now, and we will continue to see how they progress.
You talk about the [armed] service teaches you how to depend on each other, the service makes you aware of the common good and strips that down. Guys who go into service get to have that. But that's a high price to pay in this day and time with going into service.
Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that.
Y'all should come to Cowboys Stadium and watch us beat the Giants' asses.
We've all got to get on the same page.
You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.
There are a lot of people with money, but not with the passion to really go spend it.
The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
Personally, it was hard to see Emmitt in red.
Is [football] for everybody? Of course not.
But it is a meaningful contribution beyond, I think, other alternatives.
I take a good feeling away from what football brings.
You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other." You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets."