79+ Jonathan Ive Quotes On Design, Innovative And Sleek

Top 10 Jonathan Ive Quotes (BEST)

  1. Simplification is one of the most difficult things to do.
  2. It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.
  3. It's very easy to be different, but very difficult to be better.
  4. People's interest is in the product, not in its authorship.
  5. Simplicity is not the absence of clutter.
  6. The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
  7. When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
  8. Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
  9. We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
  10. The memory of how we work will endure beyond the products of our work.

Jonathan Ive Short Quotes

Go to table of contents

  • A beautiful product that doesn't work very well is ugly.
  • There are a thousand no's for every yes.
  • Simplicity is really hard.
  • One thing most people don't know is that Steve Jobs is an exceptional designer.
  • As a kid, I remember taking apart whatever I could get my hands on.
  • There's no other product that changes function like the computer.
  • A lot of what we are doing is getting design out of the way.
  • There is beauty when something works and it works intuitively.
  • Different and new is relatively easy. Doing something thats genuinely better is very hard.
  • The goal of Apple is not to make money but to make really nice products, really great products.

Jonathan Ive Quotes On Design

Go to table of contents

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form. — Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive

Design is a word that's come to mean so much that it's also a word that has come to mean nothing. — Jonathan Ive

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes. — Jonathan Ive

We don't do focus groups - that is the job of the designer. — Jonathan Ive

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is. — Jonathan Ive

Really great design is hard. Good is the enemy of great. — Jonathan Ive

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. — Jonathan Ive

Perhaps I'd like to design cars, but I don't think I'd be much good at it. — Jonathan Ive

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience. — Jonathan Ive

Jonathan Ive Famous Quotes And Sayings

Go to table of contents

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. — Jonathan Ive

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve. — Jonathan Ive

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities. — Jonathan Ive

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. — Jonathan Ive

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. — Jonathan Ive

We're very genuinely designing the best products that we can for people. — Jonathan Ive

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with. — Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product. — Jonathan Ive

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make. — Jonathan Ive

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make. — Jonathan Ive

The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people. — Jonathan Ive

Its difficult to do something radically new, unless you are at the heart of a company. — Jonathan Ive

In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials. — Jonathan Ive

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this? — Jonathan Ive

To do something innovative means that you reject reason. — Jonathan Ive

Apple stood for something and had a reason for being that wasn't just about making money. — Jonathan Ive

I mean, it’s impossible. But that’s exactly what we’ve tried to do — Jonathan Ive

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. — Jonathan Ive

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? — Jonathan Ive

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function. — Jonathan Ive

Apple's Jony Ive describes his "fanatical" approach to design in new interview — Jonathan Ive

The word design is everything and nothing. The design and the product itself are inseparable. — Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical. — Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! — Jonathan Ive

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to. — Jonathan Ive

Titles or organizational structures, that’s not the lens through which we see our peers. — Jonathan Ive

We try to solve very complicated problems without letting people know how complicated the problem was. — Jonathan Ive

Objects and their manufacture are inseparable, you understand a product if you understand how it's made. — Jonathan Ive

And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused. — Jonathan Ive

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. — Jonathan Ive

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn. — Jonathan Ive

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money. — Jonathan Ive

The quest for simplicity has to pervade every part of the process. It really is fundamental. — Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work. — Jonathan Ive

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better. — Jonathan Ive

It feels like each time we are beginning at the beginning, in a really exciting way. — Jonathan Ive

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great. — Jonathan Ive

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money. — Jonathan Ive

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically. — Jonathan Ive

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for. — Jonathan Ive

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. — Jonathan Ive

Goal we've always had for design at Apple is to create solutions that are inevitable. — Jonathan Ive

We say no to a lot of things so we can invest an incredible amount of care on what we do. — Jonathan Ive

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed. — Jonathan Ive

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new. — Jonathan Ive

It's very easy to make something that is new. So we are trying to make things that are better. — Jonathan Ive

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course. — Jonathan Ive

Life Lessons by Jonathan Ive

Go to table of contents

  1. Jonathan Ive's work has demonstrated that design should be focused on the user experience, with an emphasis on simplicity and functionality.
  2. He has also shown that attention to detail and a commitment to quality can lead to success in the design world.
  3. His work has also highlighted the importance of collaboration and the need to be open to feedback and criticism in order to create the best possible product.

In Conclusion

Which quote resonated with you best? Did you enjoy our collection of Jonathan Ive quotes? Or may be you have a quotation about Jonathan Ive to suggest. Let us know using our contact form.

About the author

This collection is managed by , with an extensive background in quote curation. They have meticulously gathered, researched, and compiled the quotes featured on this page. Every quote has been diligently cross-verified for its origin, its authenticity, and its potential influence on our readership.


Feel free to cite and use any of the quotes by Jonathan Ive. For popular citation styles (APA, Chicago, MLA), go to citation page.

Embed HTML Link

Copy and paste this HTML code in your webpage