In a pitch black room, you can affirm "let their be light" or you can light one candle.

— Ken McCarthy

The most captivate Ken McCarthy quotes that are proven to give you inner joy

20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.


When people go to a web page, the thing that they want more than anything else is instant clarity.

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