The key to success for everything in business, science and technology is never to follow the others.

— Masaru Ibuka

The most surprising Masaru Ibuka quotes that are proven to give you inner joy

Creativity comes from looking for the unexpected and stepping outside your own experience.

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Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart's content.

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We Japanese enjoy the small pleasures, not extravagance.

I believe a man should have a simple lifestyle - even if he can afford more.

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We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that.

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