Given the chance, people will buy from people who care.

— Paco Underhill

The most heartwarming Paco Underhill quotes that are guaranted to improve your brain

The Apple store is not a store. It is an exercise in evangelism.


If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.


In any commersial setting time comes in three forms.

There's real time, there's perceived time, and there's a combination of two.