There is a vast difference between taking a picture and making a photograph.

— Robert Heinecken

The most viral Robert Heinecken quotes that are proven to give you inner joy

An aspect of the work has to do with altering the literal/cultural meaning of existing public images by making minimal changes and additions. Using superimposition, juxtaposition and other contextual changes, I am functioning as a visual guerrilla.

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I am interested in what I term gestalts;

picture circumstances which bring together disparate images or ideas so as to form new meanings and new configurations.

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I was never in a school situation where someone said, This is the way a photograph is supposed to look. I was completely open to cut them up, or do anything like that. I think if I had been in touch with people earlier, then I wouldn't have felt comfortable doing that. It would have been too bizarre.

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Some of my enthusiasm for the [found] photograph was based on the fact that there was some residual illusion of reality in it always, no matter what I did to it.

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The photograph... is not a picture of something, but is an object about something.

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I am interested in the relationships and play between an unfamiliar picture/object context and the familiar photographic image.

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Many pictures turn out to be limp translations of the known world instead of vital objects which create an intrinsic world of their own. There is a vast difference between taking a picture and making a photograph.

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I have the feeling that there are things happening that are really very interesting things, if we can somehow find the key that makes them visible.

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There is a great difference between shooting a photograph and making a photograph.

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