Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.— Tim Cook
The most massive Tim Cook quotes that will be huge advantage for your personal development
So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
I learned that focus is the key. Not just in your running a company, but in your personal life as well.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We do a lot of things for reasons besides profit motive.
We want to leave the world better than we found it.
And that's what everyone at Apple is focused on - pushing forward and creating the future.
You are more powerful than you think.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Without encryption, you and I wouldn't be able to do our banking online.
We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
In the long arc of time, you are only relevant if customers love you.
Anything can change, because the smartphone revolution is still in the early stages.
You can't have a back door that's only for the good guys.
If you want me to do things only for ROI reasons, you should get out of this stock.
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
A great product isn't just a collection of features. It's how it all works together.
Intuition is critical in virtually everything you do.
But, without relentless preparation and execution, it is meaningless.
Today, we are pleased to announce the biggest advancement in iPhone.
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
Apple Watch is the most personal device we've ever created.
Most business models have focused on self interest instead of user experience.
Those are the kinds of problems we solve to solve.
Nobody wants to buy sour milk.
An acorn would never brag about giving shade.
I don't own encryption, Apple doesn't own encryption.
Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
Right to privacy is really important.
You pull that brick out and another and pretty soon the house falls.
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.
The reality is that if you - let's say you just pulled encryption.
Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
The sidelines are not where you want to live your life. The world needs you in the arena!
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company.
We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff.
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it.
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
It's the privilege of a lifetime for me to work with the most innovative people on Earth.
We think coding should be required in every school because it's as important as any kind of second language.
We pave the sunlit path toward justice together, brick by brick. This is my brick.
Maybe law enforcement would like the ability to turn on the camera on your Mac.
Creativity and innovation are something you can’t flowchart out.
Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
Discrimination, in all its forms, is bad for business.
Think about what you're passionate about.
I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.
The reality is, is that we love competition, at Apple.
We think it makes us all better. But we want people to invent their own stuff.
It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.
Never try to fix other people. God does not need to do a bank shot off your lips.