110+ Tim Cook Quotes On Technology, Apple And Focus

Tim Cook is an American businessman and the current Chief Executive Officer of Apple Inc. He succeeded Steve Jobs in 2011 and has since overseen the company's continued success and expansion. Cook is known for his commitment to privacy and environmental sustainability, and he has been named one of the world's most powerful people by Forbes. Following is our collection on famous quotes by Tim Cook on leadership, technology, apple.

Top 10 Tim Cook Quotes

1. Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
2. So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
3. Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
4. You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
5. For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
6. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
7. We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
8. And that's what everyone at Apple is focused on - pushing forward and creating the future.
9. You are more powerful than you think.
10. Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Tim Cook Short Quotes

• Anything can change, because the smartphone revolution is still in the early stages.
• You can't have a back door that's only for the good guys.
• If you want me to do things only for ROI reasons, you should get out of this stock.
• Today, we are pleased to announce the biggest advancement in iPhone.
• Nobody wants to buy sour milk.
• An acorn would never brag about giving shade.
• The sidelines are not where you want to live your life. The world needs you in the arena!
• You can only do so many things great, and you should cast aside everything else.
• You want to be the pebble in the pond that creates the ripple for change.
• I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

Tim Cook Quotes About Technology

All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader. — Tim Cook

It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion. — Tim Cook

When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it. — Tim Cook

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people. — Tim Cook

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life. — Tim Cook

While infusing technology with humanity, we are trying to make sure it's used for good and also trying to foresee some of the ways it can be used in a bad way and eliminate those. — Tim Cook

When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around. — Tim Cook

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best. — Tim Cook

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact. — Tim Cook

Tim Cook Quotes About Apple

At Apple, we believe that privacy is a fundamental right and at the core of what we do. That’s why we build privacy protections into everything from Safari to the Health app. — Tim Cook

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. — Tim Cook

Apple Watch is the most personal device we've ever created. — Tim Cook

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government. — Tim Cook

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word. — Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. — Tim Cook

Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today. — Tim Cook

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook

France has always had a special place for Apple. This is the best place to discover and chat with all musicians, graphic designers, designers, or photographers who use our products. There is such creative energy. — Tim Cook

I don't think Apple has to own a content business. — Tim Cook

Tim Cook Quotes About Focus

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. — Tim Cook

It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly. — Tim Cook

I am who I am, and I'm focused on that, and being a great CEO of Apple. — Tim Cook

I learned that focus is the key. Not just in your running a company, but in your personal life as well. — Tim Cook

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? — Tim Cook

The right focus for the U.S. is on advanced manufacturing - something that requires innovation. — Tim Cook

We don't really look at the stock, you know? Because for us, it's about the long term. And so we're very much focused on long-term shareholder value but not the short-term kind of stuff. — Tim Cook

Tim Cook Quotes About Customers

In the long arc of time, you are only relevant if customers love you. — Tim Cook

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data. — Tim Cook

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. — Tim Cook

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is great for people, or otherwise, we wouldn't we doing it. If we were not proud of the product, we wouldn't be doing it. — Tim Cook

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet — Tim Cook

Our values are that we do think that people have a right to privacy. And that our customers are not our products. — Tim Cook

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers. — Tim Cook

Tim Cook Quotes About Innovation

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS. — Tim Cook

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. — Tim Cook

It's the privilege of a lifetime for me to work with the most innovative people on Earth. — Tim Cook

Tim Cook Quotes About People

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives. — Tim Cook

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs. — Tim Cook

You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service of other people. I would argue if you don't find that intersection, you're not going to be very happy. — Tim Cook

When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level. — Tim Cook

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it. — Tim Cook

For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people. — Tim Cook

We could build just about anything that you could dream of. But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don't grow on trees. — Tim Cook

If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important. — Tim Cook

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?' — Tim Cook

I hope people remember me as a good and decent man. And if they do, then that's success. — Tim Cook

Tim Cook Quotes About Products

A great product isn't just a collection of features. It's how it all works together. — Tim Cook

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product. — Tim Cook

When we launch a product, we're already working on the next one. And possibly even the next, next one. — Tim Cook

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it. — Tim Cook

I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone. — Tim Cook

People love our products. They love using our services. All of this, to me, equals great opportunity. — Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. — Tim Cook

I just want to build great products. — Tim Cook

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that? — Tim Cook

I think the most diverse group will produce the best product; I firmly believe that. — Tim Cook

Tim Cook Quotes About Reality

I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's what Apple is so great at: Productizing things and bringing them to you so you can be a part of it. — Tim Cook

Augmented reality will take some time to get right, but I do think that it's profound. — Tim Cook

There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys. — Tim Cook

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security. — Tim Cook

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently. — Tim Cook

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too. — Tim Cook

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in. — Tim Cook

At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers. — Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. — Tim Cook

Tim Cook Famous Quotes And Sayings

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption. — Tim Cook

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. — Tim Cook

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that. — Tim Cook

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. — Tim Cook

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. — Tim Cook

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart. — Tim Cook

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls. — Tim Cook

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger. — Tim Cook

Never try to fix other people. God does not need to do a bank shot off your lips. — Tim Cook

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. — Tim Cook

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States. — Tim Cook

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. — Tim Cook

Excellence has become a habit. — Tim Cook

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. — Tim Cook

We shouldn't all be fixated just on what's not available. We should take a step back and look at the total that's available, because there's a mountain of information about us. — Tim Cook

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery. — Tim Cook

I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for the long term. — Tim Cook

The future of television is what our competitors have been doing for years. — Tim Cook

Security isn't just a feature, it's a base, it's a fundamental, right. — Tim Cook

No one should have a key that turns a billion locks. It shouldn't exist. — Tim Cook

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy. — Tim Cook

People are running huge enterprises off of hacking and stealing data. — Tim Cook

What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply. — Tim Cook

Siri has proven to us that people want to relate to the phone in a different way. — Tim Cook

We think the government should be pushing for more encryption. That it's a great thing. You know, it's like the sun and the air and the water. — Tim Cook

I don't really think anything Microsoft does puts pressure on Apple. — Tim Cook

It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future. — Tim Cook

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. — Tim Cook

America is always stronger when we do things together. — Tim Cook

A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever. — Tim Cook

We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it. — Tim Cook

We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in. — Tim Cook

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook

Apple doesn't do hobbies as a general rule. — Tim Cook

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible. — Tim Cook

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you. — Tim Cook

Televisions are devices with screens that things appear on. — Tim Cook

Apple Pay is forever changing the way we pay for things. — Tim Cook

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. — Tim Cook

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is. — Tim Cook

Let your joy be in your journey - not in some distant goal. — Tim Cook

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. — Tim Cook

There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. — Tim Cook

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that. — Tim Cook

Our goal has never been to make the most. It's always been to make the best. — Tim Cook

I am driven by great work and seeing people do incredible things and having a part in that. — Tim Cook

It is possible to be aware of God at all times. — Tim Cook

To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals. — Tim Cook

It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing. — Tim Cook

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions. — Tim Cook

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal. — Tim Cook

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that. — Tim Cook

Apple is this great American company that could have only happened here. — Tim Cook

It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's your conversations; there's business secrets. There's probably more information about you on here than exists in your home. — Tim Cook

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States. — Tim Cook

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. — Tim Cook

We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook

The kind of investors we seek are long term because that's how we make our decisions. — Tim Cook

What makes Siri cool is she has a personality. — Tim Cook

Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of no time really becoming a global provider of a game or something else, it really didn't happen. Now there are these success stories popping up everywhere. — Tim Cook

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be. — Tim Cook

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you. — Tim Cook

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at. — Tim Cook

Life Lessons by Tim Cook

1. Tim Cook has demonstrated the importance of hard work and dedication to success, as he has risen through the ranks of Apple to become the CEO.
2. He has also shown that innovation and creativity are key to staying ahead of the competition, as he has implemented new strategies for Apple to stay relevant in the tech industry.
3. Lastly, Tim Cook has demonstrated the importance of staying true to one's values and beliefs, as he has been a vocal advocate for social justice and environmental sustainability throughout his career.