The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.

— Zuzana Licko

The most colorful Zuzana Licko quotes you will be delighted to read

You read best what you read most.


A mystery is the most stimulating force in unleashing the imagination.


We read best what we read most.