The best way to accomplish serious design ... is to be totally and completely unqualified for the job.— Paula Scher
The most delightful Paula Scher quotes to discover and learn by heart
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.
Great design is serious, not solemn
Beige is the color of indecision.
I love the big scale and immediate impact of posters. They're my favourite things to design.
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.
Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.
I think that it's a great time to be a designer.
To me what really matters is that it shouldn't matter to you what day of the week it is.
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.
Marketing is a necessary part of the creative process.
You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.
What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.
The goal of design is to raise the expectation of what design can be
What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.
As a painter I make up projects for myself to express myself.
And there's no client, there's no direction.
My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
The idea of retirement seems to imply that you stop doing what you always did.
Why would you do that? I don't get that.
Design exists to serve some purpose.
Your name is Windows. Why are you a flag?
I think that the ability of people to accept new things is growing, and that's good for all of us.
Words have meaning, type has spirit.
It could be that going to work is better than being home.
But you should never think of days as the weekend. It should all be the same, it should all be stuff you want to do. And when it isn't then you have to change it, and you have to think about how you change it.
All maps are distorted, they are not literal fact.
If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
Planning involves considering how other people may use something.
Design is the art of planning, and it is the art of making things possible.
Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.
I never thought I'd be able to design all the things I've been able to design.
I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.
Identities are the beginning of everything.
They are how something is recognized and understood. What could be better than that?
You have to have a lot of kids.
When I don't know all the rules I'm just wild.
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.
I'm not from a generation of kids that grew up on a Mac.
Helvetica is the font of the Vietnam War.
Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.
I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.
I've become much more interested in architecture than I've ever been.