Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Design is everything. Everything!
Don’t try to be original, just try to be good.
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
About Paul Rand
Name Paul Rand
Quotes 4 Paul Rand sayings Nationality American quotes Profession Designer quotes Birthday October 16 About Paul Rand (born Peretz Rosenbaum) was an American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut.
Topics design, byproduct, complicated, simplicity, modest
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